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Artwork Guidelines

Graphics are the make or break factor for grabbing attention on the trade show floor. Please use this section of our site to learn how to prepare and submit your artwork to us.


How to Prepare Your Graphics:

VECTOR GRAPHICS

Scale - Vector files should be prepared at 100% scale. If the file is larger than the maximum size allowed by your vector graphics program, scale the artwork to 75%, 50%, or 25% to meet the program requirements.

Graphic Effects - Modern vector programs allow the use of many graphic effects like gradients and drop shadows. Vector based files with these effects will not be accepted due to several undesirable output issues. Vector graphics with effects must be rasterized before submitting. Bring your vector graphics into a raster graphic program and follow the instructions for raster graphics below.

Link Files - Link separate files (raster and vector) instead of embedding them. Please refer to your vector graphic program's manual for instructions on how to link files.

Outline Fonts - Convert all fonts (text) to vector shapes. Please refer to your vector graphic program's manual for instructions on how convert text to a vector shape.

Save As - Save your vector graphics as an EPS file. High resolution PDF files from both PC and Mac software. We recommend exporting at the "High Quality Printing" setting. Before exporting as a PDF, convert all text to outline and embed all images. Include a screen shot or a.jpg proof for content.


RASTER GRAPHICS

Scale - Raster files should be prepared at 100% scale at 150dpi. If the art dimensions are larger than the maximum size allowed by your graphic editing program, scale the artwork to 75% at 175dpi, 50% at 300dpi, or 25% at 450dpi to meet the program requirements.

Layers - Flatten all layers into a single layer. Please refer to your raster graphic program's manual for instructions on how to flatten layers.

Save As - Save your raster graphics as a TIFF file using the following options:

  • Image Compression: LZW
  • Pixel Order: Interleaved (RGBRGB)
  • Byte Order: IBM PC
  • Layer Compression: Discard Layers and Save a Copy

  • Color Matching:

    PhotoShop files should be saved as a TIFF , EPS, or PhotoShop file. If there are "placed images" in Illustrator, Freehand, or QuarkXPress, be sure to send the support files so that the quality of the images can be checked. This is especially important for photographic or highly detailed images. DO NOT send Freehand or Quark EPS files unless you send the support files. Production cannot manipulate the content, proportion or color of these eps files. Illustrator EPS files are usable but result in files that are larger than necessary.

    What Do I Do About Fonts?

    To avoid any problems with fonts, always include all fonts. PC and MAC fonts are not compatible. Therefore, when working in a PC format, the Graphics Department requests that you convert all fonts to outlines or curves. If you are PC based and working in a program that does not allow you to convert the fonts to outlines, the Graphics Department may end up having to substitute fonts. Supplying MAC fonts is strongly recommended. Due to slight variations in fonts (kerning, baseline, etc) substituting fonts may change the layout.

    What Else Do I Need To Send?

    Please make sure your disk contains both the screen and printer fonts that are used. Along with your disk, send a hard copy of all files that the Graphics Department will be producing and a list of the contents of the disk, marking the files that will be used.

    What Resolution Do My Bitmap Files Need To Be?

    The Graphics Department recommends printing all Inkjet graphics using images that have a minimum input resolution of 125 ppi and a maximum of 150 ppi at final size.

    How Should I Save My File?

    Save any Photo-Shop files as a PSD file in layers if you can.

    What Colors Can I Use In My Layout?

    The Graphics Department accepts RGB and CMYK files. Please indicate any color matches by specifying a PMS color that you would like to have matched.

    What Are Some Things For Me To Consider Before Sending My Files?

    • Digital Inkjet processes can NOT replicate colors such as flourescents, neons, and metallics.
    • It is important to list critical PMS color matches for Inkjet prints in your files and on hard copies
    • Logos and type should be created in the same program since PMS colors can be different from one program to another (For example: Illustrators PMS 321 may not be the same as Quarks PMS 321)
    • Use one of the generic color spaces RGB, color match RGB.ICC, or PhotoShop 5 CMYK default when working in PhotoShop
    • If you are requesting a specific element to be color matched in a bitmap file, please send the layered Photoshop file along with that element on it's own layer

    • Can I Use Transparencies And Shadow Features In Illustrator?

      Illustrator has some features that work unpredictably with the Graphics Department's large format rip systems. Although some of these features are great for web design, they increase the probability that what is produced, is not what the designer intended. Shadows are a problem and the Graphics Department recommends these be achieved through PhotoShop. PhotoShop has some great new features which work wonderfully. Not only do some of these features in Illustrator increase turnaround time, but images are produced with unexpected results. Illustrator also includes new color management features that do not work. Adobe is aware of all the frustrations that are being experienced. The Graphics Department recommends you do not use these features in Illustrator. Sending files created in Illustrator that do not contain either mentioned feature, is acceptable.

      How to Submit Your Graphics:
      We accept graphic files on CD, DVD and through our ftp upload site.
      Your submittal should be in the format of a ZIP file that includes:
    • 100% Output Ready Graphic File (vector or raster) for each graphic to be printed
    • All linked files (if necessary)
    • A low resolution JPG of each graphic to be printed or (screen-shot)

    • Please reference your sales order number and company name on all orders.

      Mail CD or DVD graphic files to:
      Request Information
      Call or Email us for our ftp upload information

      For Additional Information: Please Call : 1-866-652-6126 or Request Information


      Color Matching Services:

      All graphics will be printed in CMYK. If saved as RGB, art will be converted to CMYK when printed. If there is a PMS color you would like to match, please specify the color when sending your art. We can adjust the color in CMYK to print your PMS as closely as possible, but cannot guarantee an exact match. If you require color matching, it may add extra days to production and time for print proofs: please plan accordingly. If your project requires a Pantone color match, please referance the Pantone Solid Coated chart and make sure the color is included in the file. Pantone color matching proofs are at an extra cost. Due to different printers, ink and media, not all colors can be precisely duplicated. We strongly recommend ordering a print proof to approve any color matches.
      PLEASE NOTE: For a rich Black we recommend using the following values: C:60 M:60 Y:40 K:100


      Electronic Proofs:

      Electronic proofs are provided via e-mail for all graphics.They are intended for layout approval only. Due to varying monitor and printer calibrations, electronic proofs may not depict accurate, final color output. Please be advised that our printers do not print spot colors. Call-outs are used only as reference and will be converted to CMYK prior to print. If your project contains critical color or you are printing across multiple types of media, please request a PRINTED PROOF. While this does add time and an additional cost to your project, it is the only reliable method of evaluating color prior to printing.


      Physical Proofs:

      Physical proofs are available upon request for a fee. Fees are dependent on the material being printed. Be advised that physical proofs will slow down the production process by at least two or more business days. Please contact your Sales Associate to request a physical proof.


      Proof Approval:

      Proof approval is required for all graphics. Approval must be received by 12PM PST the day after proofs are provided. Production will be delayed for proofs that are not approved on time. If you are unable to approve the proofs the production time line will be reset and will not be restarted until new artwork is submitted.


      Disclaimer: Unless Physical Proofs for color-matching have been approved, youHUGE.com cannot guarantee accurate Pantone or other special color matching.